Resume / CV

EDUCATION

Indiana University - Bloomington, IN

Bachelor of Arts in Journalism & International Studies

SENIOR MARKETING MANAGER | TruRating - Atlanta, Georgia (Feb 2022 - Present)

  • Executing marketing campaigns, running A/B tests to optimize creative and campaign targeting

  • Running the customer life cycle management program, including email marketing

  • Effectively coordinating with sales to provide marketing collateral for lead generation and customer retention

  • Organizing all aspects of retail and technology events. Events averaging over 2,000 attendees

  • Support strategic external and internal communications across three offices (Atlanta, London, Sydney)

FREELANCE CONTENT SPECIALIST | Creative Circle – Atlanta, Georgia (July 2019 – Present)

  • Produce video and written content to enhance SEO for clients’ website performance and click-rates

  • Create copy for email campaigns, articles, and presentation decks

  • Manage and produce all social media content for clients

  • Create digital content to build brand identity and generate leads among talent acquisition leaders and corporate buyers

MARKETING MANAGER | Dorabot - Atlanta, Georgia (Nov 2021 - Feb 2022)

  • Manage daily operations of the company’s strategic communications plans

  • Hiring and liaising contractors and freelancers

  • Create and manage the design and production of marketing materials

  • Maintain digital campaigns (social media, pay-per-click, SEO)

  • Organize the company’s attendance at events (trade shows and conferences)

MARKETING CONTENT SPECIALIST | Utility Inc. – Atlanta, Georgia (Oct 2020 – July 2021)

  • Designed and executed a targeted email marketing campaign

  • Managed and produced all social media content

  • Analyzed email marketing and social media campaign results, conversion rates, and website traffic

  • Managed and monitor SEO website performance

  • Created and approved marketing documentation/resources such as product sheets, RFP documentation, presentations decks, branding design/edits

SOCIAL MEDIA MARKETING STRATEGIST | BELAY – Atlanta, Georgia (Aug 2020 – April 2021)

  • Maintained and coordinated all online content for assigned client

  • Tracked and analyzed SEO to provide effective solutions for content optimization

  • Defined most important social media KPI

  • Shot and edited videos for social media outlets and client meeting

 PRESENTATION DESIGNER | Cox Automotive – Atlanta, Georgia (July 2019 – February 2020)

  • Create presentation decks for marketing campaigns on all presentation platforms 

  • Uphold brand guidelines and maintain strong knowledge of company design standards 

  • Find innovative and engaging ways to showcase company information and data  

  •  Proofread and edit all content to align with AP style guide and company design standards

CREATIVE DIRECTOR | Brown Girl Bloggers - Atlanta, Georgia (September 2018 – May 2019)

  • Managed the production and creative team of 3 members (videographer, photographer and animator)

  • Led the production process from the planning, location scouting, filming, shooting and editing stages

  • Developed new ideas for branding campaigns and marketing messages

  • Contributed to the content used for Instagram (105K+ followers) and Twitter (18.8k+ followers) pages to reach our audience 

MARKETING CONTENT CREATOR | Charter Global - Atlanta, Georgia (May - December 2018)

  • Researched IT and Technology related topics for written content

  • Managed all social media platforms: LinkedIn, Twitter, Instagram, and Facebook

  • Promoted content on social networks and monitored viewer engagement

  • Shot and edited videos for social media outlets and client meetings, a total of 40+ videos with custom made informational graphics and images  

  • Designed graphics and animations for videos and social media posts

  • Monitor monthly analytics reports on social media engagement and website traffic

  • Assisted in the rapid organic growth of Charter Global’s LinkedIn page without paid AD campaigns from 1k to 5k+ followers with over 20M+ viewer engagement and impressions

INDIANA UNIVERSITY NEWS & MEDIA INTERN | IU Communications (August- December 2017)                                  

  • Pitched, wrote, and created multimedia content for all audiences of Indiana University (students, faculty, staff, alumni)

  • Assisted in the management and content production for IU Bloomington’s Instagram (110k+ followers) and Twitter (214K+ followers)

  • Produced engaging feature stories and news briefs published to news.iu.edu with a daily viewership of 5k+ readers

  • Shot and edited photos and videos for all Indiana University’s marketing channels

GRAPHICS PRODUCER | Hella Late Show - Indiana University (January - May 2017)

  • Designed the graphics for every episode to accompany comedic monologue on current events and politics   

  • Created images and illustrations through Abode Photoshop and Illustrator for all opening monologues 

  • Contributed to the script of the show in relation to the graphics and animation

DIGITAL CONTENT INTERN | Creative Loafing Atlanta – Atlanta, Georgia (May – August 2016)

  • Assisted on content production for print and web as well as the organization of Creative Loafing’s database and archives 

  • Shot and edited videos for all social media outlets, Instagram (56K+ followers) and Twitter (746k+ followers)

EDITOR-IN-CHIEF | INSIDE Magazine - Indiana University (May - December 2016)

  • Responsible for hiring staff as well as managing editorial financial budget

  • Assigned stories, reviewed all articles, photographs, and graphics

  • Designated photography projects and written content as well as generating the creative direction 

  • Managed all social media platforms with the aid of editorial staff  

EDITORIAL AND SOCIAL MEDIA INTERN | The Abuja Inquirer - Abuja, Nigeria (June - July 2015)

  • Wrote articles and contributed to the popular column called ‘People Speak’

  • Managed all Social Media outlets as well as took pictures for assigned articles

NEWS INTERN | Al Jazeera – Doha, Qatar (June 2012)

  • Assisted with copy-editing and research

  • Organized topics for meetings and took detailed meeting minutes   

 

Leadership, Awards, and Organizations Involvement

President (2016-2017): African Students’ Association, IUB 

Executive Secretary (2014-2017): National Association of Black Journalists, IUB

Board Member (2016-2017): Media School Dean‘s Student Advisory Committee, IUB 

Skills:

Google Analytics Certified, Microsoft Office Suite, Social Media Proficient, Adobe Cloud, iMovie/Final Cut, Digital Newsletters, Basic HTML, WordPress, Hootsuite, Web Design, Layout Design, Logo Design, Graphic Design, Blogging, Proficient in MAC and PC 

Language: Nigerian Pidgin English, Beginning/Conversational French, Public Speaking Skills, AP Style, Multimedia Channel Communication

Others: Public Relations, Project Management, Media Relations, Press Releases, Organizational Skills, Budget Planning, Event Planning, Customer Service, Team Leadership, Time Management