Hello,
I'm Feyi!
Strategic storyteller and marketing leader specializing in fintech, enterprise SaaS, and complex technology platforms. Experienced in turning technical innovation into clear, insight-driven narratives that support brand growth, thought leadership, and enterprise sales.
With a background in journalism and multimedia content creation, I’m passionate about sharing ideas, perspectives, and stories in ways that inform and connect people. Outside of work, I lead a growing podcast called Career Journals, where I share conversations and insights around careers and professional growth.
RESUME
Senior Content Marketing Specialist | Backbase - Atlanta, Georgia, USA (Nov 2024 - present)
Lead multi-channel content and ABM campaigns across the Americas (Canada, United States, LATAM), shaping executive-level messaging for digital transformation initiatives with top financial institutions including Fifth Third Bank, Navy Federal Credit Union, and TD Bank.
Develop case studies, white papers, and customer success narratives that translate complex platform implementations into compelling proof points for C-suite audiences in various banking segments (Commercial banking, Retail banking, Wealth management, Small business banking SMB).
Drive strategic co-marketing campaigns and ecosystem events with industry partners including Microsoft, West Monroe, Paymentus, Jack Henry, Fiserv, and Oracle, expanding reach and strengthening partner alignment.
Led a 200 to 250 banker-only customer event, owning full content strategy including executive stage scripting, session development, podcast production, and filmed video testimonials to amplify customer advocacy.
Senior Marketing Manager | TruRating - Atlanta, Georgia, USA (Feb 2022 – Nov 2024)
Led integrated demand and brand campaigns across email, digital, webinars, and industry events, using A/B testing and performance insights to optimize messaging while coordinating marketing initiatives across North America, EMEA, and APAC.
Positioned TruRating within the Experience Management (XM) market alongside Medallia, Qualtrics, SMG, and InMoment, and supported the TruRating × Medallia partnership integrating real-time, in-store POS customer feedback into the Medallia Experience Cloud.
Drove lifecycle marketing and sales enablement initiatives that supported pipeline growth, customer retention, and enterprise deal cycles.
Executed co-marketing campaigns with global payments and fintech partners including Adyen, Verifone,NCR VOYIX, Ingenico, and FIS, while developing case studies and marketing initiatives with major brands including Five Below, Cracker Barrel, Hy-Vee, ALDI, Canada Post, NAPA Auto Parts, and JD Sports.
VIDEOGRAPHY
WRITING SAMPLES
